The Philosophy of Marketing library
I am not recommending everything I have read. These are the books whose ideas continue to appear in my documentaries, client work and thinking.
The single most influential marketing book I’ve ever read.
This book completely changed how I think about brands. It explains why marketing begins with the position you occupy in the customer’s mind.
Amazon link coming soonMarketing is often more like military strategy than advertising.
The best strategy depends on your position in the market—leader, challenger, flanker or niche competitor.
Amazon link coming soonTwenty-two timeless principles explaining why some companies dominate.
The first Ries and Trout book I ever read—and the foundation of many ideas explored throughout the channel.
Amazon link coming soonThe science behind persuasion.
Every marketer should understand why people say yes and how social proof, authority and scarcity influence decisions.
Amazon link coming soonOne of the funniest and most original books on marketing.
Logic does not fully explain human behaviour. Perception often does.
Amazon link coming soonOne of the most influential books ever written on public opinion.
Understand how ideas spread, perceptions are shaped and influence works at scale.
Amazon link coming soonWritten over 100 years ago. Still one of the best books on advertising.
Simple, practical and timeless principles for testing what actually persuades customers.
Amazon link coming soonThe best ideas are often the obvious ones everyone overlooks.
A timeless business fable about observation, common sense and clear thinking.
Amazon link coming soonBuild growth into the product—not just the advertising.
A modern look at how companies made marketing part of the product itself.
Amazon link coming soonAn outstanding guide to incentives, status, emotion and behaviour.
Business is ultimately about people, and this book is a practical map of what drives them.
Amazon link coming soonAdvice from one of history’s greatest advertising minds.
Packed with practical observations about research, positioning, copy and creative work.
Amazon link coming soonStop competing. Create your own market instead.
One of the best books on strategic differentiation and escaping direct comparison.
Amazon link coming soonNot every business needs to become the biggest.
Sometimes becoming exceptional is a better strategy than pursuing growth at every cost.
Amazon link coming soonWhy these books?
Rather than recommending everything I have ever read, I wanted this page to contain only books that genuinely changed how I think.
These ideas appear throughout my videos because they repeatedly explain why companies succeed, fail, grow and disappear.